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Integrated Category Planning:
Future of Living for Whirlpool Corporation

Working with a cross-category team to map out the future of living and the appliance category for the next 5-7 years, we created a vision document to help align and guide action across different functions within the entire business. Because a large percent of this information is proprietary, I will only share the design and story-telling introduction portion.

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KitchenAid Color of the Year 2022

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Generational Home Trends: Gen-Z & Millenials